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MEET THE AJF TEAM
AMANDA - AJF FOUNDER & CEO
Amanda is the Founder and CEO of AJF and AJF Studio! She started her own fitness journey in 2012 as an outlet to improve mental health, and it completely changed her life both inside AND out. She fell in love with fitness and nutrition, and discovered her passion for helping other people transform and learn to THRIVE in their own lives through fitness as well.
Amanda is insanely passionate about all things fitness and nutrition, and has been Coaching for over 13 years. She created the AJF Community to help unite and empower others to reach their full potential!
QUALIFICATIONS:
- 13+ years Coaching experience
- CanfitPRO Certified Personal Trainer
- Precision Nutrition Certified Coach
- Canfitpro Healthy Eating & Weight Loss Specialist Certified (& previous course instructor)
- Canfitpro Fascial Mobility Certified
- Darby Training Systems Postural Anatomy Level 1 Certified
- Darby Training Systems Powerlifting Certified
- Darby Training Systems Kettlebell Specialist Certified
OLIVIA - AJF HEAD COACH
Olivia is the Head Coach at AJF! She has been in the fitness/ athletics space her whole life. After a lengthy athletic career with multiple provincial and national medals playing competitive ringette, she took her love for physical activity into the gym.
After competitive sports, Olivia struggled with an all-or-nothing mentality around fitness and nutrition, and found it difficult to see her true value outside of physical activity and her body. She also struggled with a 1.5 year chronic back injury, which actually later led her to discover her love for mobility training.
Now, years later, Olivia has found true balance between life and the gym, and she teaches others how to do the same while building their confidence and self-worth! She combines her love for athletics and mobility into her training, and teaches her clients that they CAN get the results they want AND enjoy life!
QUALIFICATIONS:
- 6+ years Coaching experience
- Diploma in Health & Fitness
- OFC Registered Fitness & Health Practitioner
- OFC Registered Group Fitness Instructor
- NASM Certified Nutrition Coach
- Certified Functional Range Conditioning Mobility Specialist
HALLEY - AJF COACH
Halley is a passionate personal trainer with a deep love for fitness that has been a part of her life for as long as she can remember!
For Halley, fitness has always been more than just a physical journey. She believes strongly in the powerful connection between physical health and mental well-being. She understands how moving the body can lift one's mood, boost confidence and provide clarity, especially when life feels overwhelming. This belief fuels her passion for helping others, not just to achieve fitness goals, but to feel better mentally and emotionally as well.
Halley’s goal is to help others build stronger, healthier and more confident versions of themselves. Whether a client is looking to get fitter, gain strength, or improve their mental health, Halley is dedicated to supporting them every step of the way. She’s committed to helping individuals achieve their goals and feel their best—inside AND out!
QUALIFICATIONS:
- 4+ years Coaching experience
- CanfitPRO Certified Personal Trainer
- NASM Certified Nutrition Coach
- Fitness and Health Promotion diploma
Alice - AJF COACH
Alice’s fitness journey began in competitive figure skating, where years of training taught her that fitness is built through both physical preparation and mental resilience. She later transitioned into weight training, and discovered a passion for strength training and powerlifting - further shaping her love for functional movement and long-term health.
Now, Alice is completing her Master of Kinesiology at Wilfrid Laurier University, focusing on sport science research examining the interaction between physical and mental performance. She also works as a Graduate Assistant Strength & Conditioning Coach with the Laurier football team, and was even named 2024 Student High Performance Coach of the Year!
Alice's coaching philosophy is rooted in a well-rounded approach - helping women build confidence, strength and overall well-being to support a healthy, balanced lifestyle for life! When she’s not coaching, Alice can be found working on her Master’s research, training towards her own goals in the gym, enjoying time outdoors, or unwinding with a good book.
QUALIFICATIONS:
- 3+ years coaching experience
- NSCA Certified Strength & Conditioning Specialist (CSCS)
- NSCA Certified Personal Trainer (CPT)
- Graduate Assistant Strength & Conditioning Coach – Wilfrid Laurier University Football
ABBY - AJF COACH
Abby’s path to fitness was born out of profound personal transformation and resilience. After facing deep personal challenges and also navigating extreme physical fluctuations, Abby chose to rebuild her life from the ground up. She made a commitment to herself, and never looked back.
Through discipline, dedication, and educating herself along the way, Abby transformed her health, lost 60 lbs and discovered the life-changing power of movement and healthy living!
Because of her own journey, Abby deeply understands the mental and physical hurdles that come with starting over. She also knows firsthand that inside of every person lies a fighter waiting to step up.
Now, Abby has turned her personal passion for health into a coaching career. She is dedicated to helping women break through their own self-imposed limits, build unstoppable confidence and realize that their past does not define their future. She is honored to walk alongside her clients, encouraging them every step of the way to prove to themselves just how capable they truly are!
QUALIFICATIONS:
- 2+ years coaching & personal workout experience
- ASFA Certified Personal Trainer
CELINE - AJF SOCIAL MEDIA MANAGER
Celine is the creative force shaping our online AJF community! With 4+ years of professional experience in social media management, content creation and video editing, she brings a unique blend of creativity and strategy to our digital presence.
Beyond the screens, Celine is a passionate advocate for fitness and having a balanced lifestyle. Her fitness journey, which began in 2014 and gained momentum in recent years, is a testament to her commitment to both physical and mental well-being.
Celine finds joy in sharing not only her fitness journey and workouts but also in inspiring others to embrace a lifestyle that nurtures both body and mind!
